Existing online services addressed to visitors of tourist destinations (searching for/ booking tickets and accommodation, car rental services, organized activities, etc.) are currently offered independently by tourist & travel service providers. Therefore, the planning of a personalized, all-inclusive vacation package including solutions for all the basic aspects of a tourist trip (accommodation, transportation, areas worth visiting, activities, lunch/dining, etc.), represents a considerably complex task and requires the use of multiple different tourist & travel services and online resources, especially when the visitor is interested in exploring a wider geographical region.

TouristHub proposes a holistic approach to address those challenges by developing an ecosystem that generates added value from the aggregation and synthesis of services provided by independent stakeholders of the tourist value chain.TouristHub’s innovation lays on its objective to aggregate and configure complementary (i..e not competitive) tourist services. The main advantage of services aggregation is the added value generated by larger scales and the synthesis of individual services. The platform will connect data providers with transportation services (e.g. ferries or intercity transport timetables, car rentals, etc.) and booking services (e.g. accommodation booking, reservations for organized events, excursions and trips, informing users on points of cultural or touristic interest, etc.). The central pillar of TouristHub is a ‘one-stop’ online platform which will deliver a comprehensive suite of tourist services.